
Sigmund Freud is one of the most notable psychoanalysts of the modern world and psychology rock star His views on life, sex and the individual have been discussed, examined, and mocked. The average individual who has studied Freud at any point always puts him as the man obsessed with sex but that may not be all true. Although most if not all of the ideas set out by Freud have been discredited by today’s standards, Freud’s use of the id ( wishes and instincts), ego ( an individual’s focused awareness) and super ego ( the rules of culture who impose on your ego) have held true in psychoanalysis of individuals today. This use of understanding the human mind has allowed media students a gate way in which they cannot only look and understand media but also apply it when creating media. Media in today’s world is geared to entertain, inform and entrance the public who all individually have minds and in that case the structure of the ego. By mastering these 3 structures a director can create characters which speak to those specific and intended parts of the ego. This is also true for individuals who deal with TV programming. There are different kinds of programming which speak to each of the ego structures. MTV music videos and Porn for instance both speak directly to the id. With the ego we see news programs and documentaries aimed at that level. Cop shows and court dramas place restrictions on the individual just as the super ego does with the mind. By using this method of programming a station can effective hit all of their audience and keep their whole mind stuck on their channel. Freud may have been way off on a lot of his ideas during his time, but the structure of the ego is one that has struck a high chord with the psychology and media world. Looks like this song is here to stay.

