Pain, Sorrow, Laughter, Sadness, Happiness, Death, Birth. All of these things can be effectively portrayed to an audience through the use of color. Every hue, shade and tone used with complementary colors or contrasting colors can evoke emotions in a watcher. This idea holds true in the world of motion graphics. Although color is usually thought of with art and painting, motion graphics gives life and movement to what is traditionally seen as a static piece. Below I have chosen two examples motion graphics which I feel use color to the best of their abilities.
The first is an example of traditional Motion graphics. I liked how the use of black and white together portrayed the feeling of old and worn out. The introduction of the different colors gives the feeling of new and rebirth. The different hues and intensity of the tones represented in each of the colors gives it a fun lively feeling. I enjoyed this representation.
My second example is not the usual motion graphics but the Kinetic typography. It is a representation of the Jokers “ Why So Serious?” Monologue. Although most of it is done in black and white the use of red for emphasis I found extremely effective. This I believe fully hinges on the fact that that the black white and red are the colors of the Jokers face as represented in the movie “ Dark Night”. This is only escalated by the fact that red can represent aggression, anger but also love in western culture. This moment represented in the graphics is intense put the portrayal of the family and the opposition of the anger and love in the red makes it even stronger. The use of the red words as the mouth at the end makes this clip amazing for me.
Photo used with a creative commons license: http://www.flickr.com/photos/mvrckcoast/3092955086/sizes/m/in/photostream/
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