So last time on “How The Capstone Turns” Ashley was set with a dilemma. She had figured out two Capstone ideas. One was a blog which she would create from scratch about politics and the media. Something tangible which combined her major and minor . It was something she had slightly been playing with in her head for awhile, but it just didn’t perfectly feel right. Her other choice was one which she would have loved to do but the timing was all wrong. She could combine her knowledge of Politics and Advertising/ Propaganda and create a campaign for a candidate aimed at college students. But, all of the local elections were last semester and creating a fake candidate would be silly. The day of reckoning was coming, she would have to meet with her director soon and give her a proposal idea, but even the night before she felt her hands were tied. What could she do?
The morning of her meeting Ashley clicked to her usual WV State News Website that she reads everyday, and what did she see. Not only was there going to be a special election in the state but The Secretary of State, Natalie Tennant, who Ashley had recently scored a summer internship with, would be running for the seat of Governor. There was her sign. After getting the OK From her Project Director. Ashley happily excited her meeting with a mission, to play her part in this election.
Because of this turn in events I have redirected my research. If I’m going to reach youth voters I need to know how to target and reach them. I am looking up books and websites, which focus on the use on New Media and its uses by candidates. How can I use Social and New Media to my best advantage? This will be the biggest tool for success. I am also researching websites such as Rock The Vote which are aimed at getting young voters out to vote. The usual voter in a primary election is one which is set hard in their political ways and an avid voter. But not many individuals show up to vote. How can I get young voters out to a primary election when the average voter usually throws it by the wayside? These outlets of research I am pursuing will hopefully answer these questions.
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